Values and Beliefs

It has been said about retirement that "a fear greater than dying" is the "fear of outliving your money". Understanding the many financial and emotional aspects of retirement and estate planning, our goal is to assist clients with a unique planning process to allow them to move toward financial peace of mind in their retirement years with income they cannot outlive.

When choosing a financial advisor, it is also important to understand the beliefs and values of the advisor to make sure that your values "match up" to see if there is a foundation for a long and meaningful relationship.

We would like to share with you some of our beliefs and values that have evolved over sixteen years of working specifically with retirees and those preparing to retire:

We believe:

1. Independent and unbiased advice from a fiduciary advisor is what clients desire.

When clients meet with a prospective financial advisor, they want to know that the advisor has the moral values of honesty and the virtue of putting the client's interest above their own. This firm belief comes from the Biblical lesson and world view that we should "treat others as we would want to be treated".

Being an independent fiduciary advisor allows Craig the unbiased perspective to provide honest and objective recommendations that will benefit clients. Craig has no loyalty to a particular company or a company product. This allows him to make recommendations that are truly in the best interest of the client - the very definition of the fiduciary standard regarding financial advice.

2. "That we are all ignorant...just in different subjects..." - Will Rogers

This quote is often understood by many but not put into practice very much by financial advisors. Every industry has its own jargon and words specific to that industry. When clients speak to a financial advisor, they usually want to move beyond the jargon to understand the key concepts and strategies they need to know to reach their retirement planning goals.

With over 17 years working with retirees, Craig has the heart of a teacher, and puts the financial world in language people can understand and seeks to create an atmosphere where clients are comfortable. This comfort level helps clients make informed financial decisions. Many clients comment that they now understand their retirement and estate planning decisions better than ever.